Sushasan
Transforming the way governance is communicated, Sushasan by Samagra stands as India’s first podcast dedicated to public policy storytelling. This groundbreaking series bridges the gap between governance experts and citizens, fostering impactful conversations on shaping India's future.
Client
Samagra
Date
June, 2024
Services
Podcast Production, Video Marketing
Introduction
Sushasan by Samagra is India’s first governance-focused podcast, a groundbreaking initiative to democratize discussions on governance and public policy. With the aim of engaging listeners from diverse backgrounds, Sushasan provides an accessible platform to understand how governance impacts everyday lives and brings forth actionable insights.
Challenge
Samagra sought to launch a podcast that would not only amplify meaningful conversations around governance but also captivate a younger audience. The challenge lay in creating a visually engaging video campaign to complement the audio podcast and effectively market it to a digitally-savvy audience.
Approach
Research and Discovery
Our team conducted in-depth research into podcast trends, audience preferences, and competitors in the policy and governance space. By identifying key topics and visual hooks that would resonate with the target demographic, we set the foundation for a captivating podcast experience.
Strategy and Planning
We outlined a multi-phased strategy focusing on:
Developing a strong branding identity for Sushasan with visually consistent elements for video and social media.
Incorporating dynamic, storytelling-driven video snippets to market the podcast on platforms like LinkedIn and Instagram.
Leveraging Samagra’s governance expertise to curate impactful episodes with thought leaders and domain experts.
Development Process
From ideation to execution, our team managed all aspects of podcast production. We collaborated closely with Samagra to develop episode scripts and themes that align with their mission of making governance relatable.
Video Marketing Campaign
To drive awareness and engagement, we implemented a multi-platform video marketing campaign that included Teaser Videos which were designed to generate curiosity and excitement ahead of each episode release. Highlight Clips/Snippets of key moments from episodes, optimized for LinkedIn and Instagram feeds. Motion Graphics, Infographics and animations to simplify complex governance topics and enhance visual appeal.
Results
Increased Viewership
Over 30M+ views, with strong engagement rates.
Increased Engagement
More than 50K+ subscribers added to the community with regular engagement.
Community Building
Sparked conversations among young policymakers, civil service aspirants, and governance professionals. Established Samagra as a pioneer in governance communication, inspiring similar initiatives across India.
Conclusion
Through a strategic combination of podcast and video production, we helped Samagra redefine how governance is communicated. Sushasan by Samagra not only educated its audience but also became a template for impactful public policy storytelling.
