Superheroes - Policybazaar
Celebrating the real superheroes behind the scenes, our campaign showcased the inspiring journeys of employees while driving engagement and talent acquisition.
Client
Policybazaar
Date
Mar, 2024
Services
Video Production, Employer Branding,
LinkedIn Campaign Strategy
Introduction
Policybazaar aimed to highlight its company culture and the individuals who power its success. The goal was to create an impactful campaign that celebrated employee stories and demonstrated Policybazaar’s commitment to fostering a supportive, innovative workplace, attracting top talent in the process.
Challenge
Policybazaar needed to convey its vibrant work culture and highlight its employees’ stories authentically. The challenge was to balance professional storytelling with relatability while leveraging LinkedIn as a primary platform to attract potential talent.
Approach
Research and Discovery
We conducted in-depth research to understand Policybazaar’s organizational culture, employee achievements, and values. Insights from interviews and team workshops helped us identify key themes that resonated with both existing employees and potential candidates.
Strategy and Planning
We crafted a content and video strategy to spotlight employee stories as relatable, inspiring narratives. The campaign was tailored for LinkedIn, focusing on employee engagement, professional achievements, and the supportive ecosystem at Policybazaar.
Video Production and Development
We crafted compelling scripts, designed storyboards, and planned shooting schedules to ensure a seamless production process. Our team captured authentic, heartfelt interviews and dynamic workplace shots, using high-quality equipment to create visually engaging content.
Distribution and Campaign Execution
The videos were strategically rolled out as part of Policybazaar’s LinkedIn campaign under the title "Superheroes." This multi-phased campaign included:
Employee spotlights celebrating individual achievements.
Behind-the-scenes glimpses of team dynamics and workplace culture.
Posts emphasizing Policybazaar’s commitment to growth, diversity, and innovation.
Results
Increased Engagement
The videos garnered significant traction on LinkedIn, with high views, likes, and shares.
Enhanced Employer Branding
Positive feedback from employees and external audiences reinforced Policybazaar’s reputation as an employer of choice.
Improved Talent Acquisition
The campaign successfully attracted a diverse pool of talented candidates eager to join the organization.
Conclusion
Through the "Superheroes" campaign, we showcased Policybazaar’s vibrant employee culture and strengthened its position as a preferred employer. By blending creativity with strategy, we delivered a campaign that celebrated the people behind the brand and inspired others to join their journey.
