Premier League India – Women’s Day Campaign
Celebrating Women Who Wear Their Love for Football on Their Sleeves
Client
Premier League India
Date
March, 2023
Services
Video Production
Introduction
For Women’s Day 2023, Premier League India launched a heartfelt campaign to spotlight the growing community of female football fans in India. The objective was to break stereotypes and celebrate the passion, dedication, and spirit of women who love and live for football, showcasing their role in shaping India’s vibrant football culture.
Challenge
The challenge was to design a campaign that resonated with female fans, highlighting their unique journey and passion for football. The content needed to challenge preconceived notions, foster inclusivity, and establish an emotional connection with viewers.
Approach
Strategy and Planning
Conducted pre-production research to identify real female football fans with inspiring stories.
Structured the campaign around relatable narratives that celebrated women as equal stakeholders in the game.
Crafted a Women’s Day message that highlighted diversity, empowerment, and inclusivity.Design and Development
Production Approach
Capturing authentic and emotional interviews with female football fans across India.
Documenting fan gatherings, match screenings, and interactions where women’s passion for football shined through.
Filming visually engaging montages of fans wearing their favorite team colors, cheering with unfiltered enthusiasm.
Highlighting the camaraderie and sense of community that football fosters among women.
Results
The Women’s Day campaign achieved remarkable success, including:
Garnering 30% more engagement compared to previous campaigns, with enthusiastic participation from female fans.
Media coverage highlighting the campaign's empowering message.
A strengthened connection between Premier League India and its female audience, contributing to an inclusive football culture.
Conclusion
This Women’s Day, Premier League India, through our campaign, celebrated the unsung heroes of the football community – its female fans. By amplifying their voices and showcasing their passion, we not only redefined football fandom in India but also created a powerful narrative of empowerment and inclusivity that resonated with audiences nationwide.
