SummitUp and Day One
Launching inspiring narratives—SummitUp and Day One redefine entrepreneurial storytelling for Elevation Capital.
Client
Elevation Capital
Date
Nov, 2023
Services
Launch Strategy, End-to-End Production
Introduction
Elevation Capital, a premier venture capital firm, sought to redefine entrepreneurial storytelling with the launch of two new podcast IPs: SummitUp and Day One. These podcasts aimed to explore unique themes—SummitUp focused on industry deep dives with thought leaders, while Day One highlighted the foundational stories of startups. The goal was to create impactful, high-quality content that would establish Elevation Capital as a frontrunner in thought leadership and entrepreneurial discourse.
Challenge
Creating two distinct yet cohesive podcast identities that resonated with Elevation Capital’s audience required a clear understanding of the firm’s vision. Balancing the technical aspects of production with the creative nuances of storytelling was crucial, especially with tight timelines for simultaneous launches.
Approach
Research and Discovery
Our team conducted extensive research to define the identity of both SummitUp and Day One. By analyzing Elevation Capital’s target audience and understanding key industry trends, we developed frameworks that differentiated the two IPs while maintaining a unified brand tone.
Strategy and Planning
For SummitUp, we focused on an interview-based format with industry leaders, integrating expert insights with engaging discussions. Day One followed a narrative approach, combining founder interviews with storytelling elements that showcased the challenges and breakthroughs of building startups. Detailed episode planning, scripting, and concept refinement were integral to the process.
Production
From setting up a professional studio to managing on-location shoots, we ensured the technical and creative excellence of each episode. High-quality video and audio equipment were employed to create visually engaging and aurally immersive content. The recording sessions emphasized authenticity while maintaining professionalism.
Post Production
Our post-production workflow included meticulous audio editing, video enhancements, and the addition of custom motion graphics to align with the distinct identities of SummitUp and Day One. The podcasts were optimized for distribution across multiple platforms, ensuring a consistent and high-quality experience for listeners and viewers.
Results
The launch of SummitUp and Day One marked a successful foray into podcasting for Elevation Capital. Both IPs garnered widespread attention, significantly boosting Elevation Capital’s digital presence. The engaging content led to a notable increase in followers, shares, and listens, solidifying the firm’s position as a thought leader in the entrepreneurial ecosystem.
Conclusion
The success of SummitUp and Day One showcases the power of innovative storytelling and strategic execution. By delivering two unique podcast identities that seamlessly integrated with Elevation Capital’s brand values, we created a lasting impact that continues to inspire audiences and elevate entrepreneurial conversations.
